RETAIL AND GROCERY STORES
Emergence has demonstrated the many benefits of implementing linear LED technologies in large retail store environments by educating senior management on both the technology and the value proposition of retrofiting, implementing a demonstration site whereby executives and employees can physically walk-through and experience first-hand the superior quality of light generated, visually enhanced store appearance, an overall better customer experience and empirically documented savings. Such efforts have been performed for a dozen major corporations across the USA.
For many years, retail stores took a rather basic approach to their lighting design. As long as the lighting was bright enough for people to see, it was often considered good enough. However, as we learn more about consumer psychology, we are finding that lighting design has a significant impact on a customer's buying behavior. These findings make it more important, therefore, to invest and retrofit in LED lighting technologies. With the correct lighting, you can create an atmosphere that highlights why products are different and better. The atmosphere that has been created with the lighting will resonate in the customer's minds. The customer will be more likely to pay attention while they are shopping and also to return to your store. As the internet and globalization create more competition, all major retailers need to find a way to differentiate their stores.